Creative Director
Creative Director
If you looked deep into the subconscious of a brand, what would you see?
Following the runaway success of the first Brand Quiz, I was asked to create a follow-up. As tempting as it was to reheat the first quiz with 21 different brands, I seized the opportunity to do something new and original.
The marketing message behind the quiz was simple: drive awareness of VYRE (a company selling bespoke brand and marketing management solutions) and associated services.
My take on this was simple: everyone at VYRE understands brands intimately; how they work, how they think, and what they need to be successful.
The logical conclusion of this thought process was that everyone at VYRE were brand “shrinks”, white-coated, clipboard-brandishing experts with the ability to see what really goes on inside the heads of the world’s biggest and best brands.
With this in mind I invited 21 of them to lie down on the couch for a full psychological evaluation.
From top, the answers to the clues are: Johnson & Johnson, Google, Ups, Wrigley, VW, and Disney.
"Just my sort of thing."
– Armin Vit, Brand New
Although not reaching the massive success of the first, The Brand Quiz 2 was nevertheless shared by thousands of people across Twitter and Facebook, and was featured in the specialist and mainstream press.