Creative Director

About

Hi, I’m Theo.

Theo Bonham Carter.
Product Designer.

Hello. I’m a designer based in London. I’ve spent much of my career trying to make complicated things feel less complicated. That has taken me through AI, search, data and creative tools, from small startups to very large software companies.

I fill my spare time with animals, places and people.

 

Work.

 

I’m currently a product designer at Celonis, a $13B process intelligence company often described as an X-ray for business. I shape systems that model how organisations operate and give AI the business context it needs to be useful.

2023 → Now

Principal Product Designer, Celonis

 
 

Before Celonis, I built Dropdeck, a design tool that uses AI to turn text into beautifully designed presentations, social media posts, ebooks, and more. It was acquired by SamCart and is now known as Typeset.

2020 → 2022

Founder, Typeset

 
 

Before that I managed the product design team at Lucidworks, building tools for working with search, data and AI. The Enterprise Search app I designed helped the company reach Gartner’s ‘Leaders’ quadrant for the first time.

2017 → 2019

senior creative director, Lucidworks

 
 

At Twigkit I led design for a suite of tools that made it easier to build sophisticated search and data applications. I joined when the company was four engineers and worked across product, UX and design through to acquisition.

 

2014 → 2017

creative director, Twigkit

 
 

At Northplains I designed global MRM and DAM systems for thousands of Shell, Nokia, and Diageo employees. A promotional campaign I put together for the business went viral, reaching 300K people in 6 weeks.

2010 → 2014

creative director, VYRE / Northplains

 

I help busy teams solve hard problems.

 

I’m a thinker and a doer who has worked with early-stage startups, Fortune 500s and Decacorns to tackle some of the most challenging problems facing us today; across Healthcare, Manufacturing, Entertainment, Finance, Technology, Travel, FMCG, Government, and others.

I don’t have a fancy diagram to explain my design process. But it’s a mixture of curiosity, conversation, clarity, and care.

Case studies available on request.

 

Clients.

Image showing selected clients of Theo Bonham Carter; Google, Virgin, Emirates, American Airlines, Nokia, HP, Sony Playstation, HSBC, FT, PWC, Guinness, ITV, Abbvie, Diageo, Amgen, Shell, US Army, BBC, TFL, Saatchi and Saatchi, Futurebrand, Vodafone.
 

Oh, stop it.

 
 

“Theo is unique. In my career I’ve never worked with anyone better at describing value, problems or solutions in words. Better at communicating these visually. Never known anyone better at seeing complex processes through the eyes of novice users. Better at making complex systems feel modern and beautiful.”

💬 Chief Product Officer, Lucidworks

 
 

“The Gartner demo was one of the most impressive things I've ever seen. According to Gartner we not only placed at the top of our group, but we made one of the largest jumps they'd ever seen any vendor make across all Magic Quadrants.”

💬 Chief Executive Officer, Lucidworks

 
 

“He’s a deep thinker, outstanding visionary and highly organized, methodical planner. Theo’s ego-free approach to getting the work done right means he works through projects with grace and tact.”

💬 Chief Marketing Officer, Northplains

 
 

Awards.

Gartner Magic Quadrant, Leader

🏆 Enterprise Search, 2018

CIO 100 Winner (x5 Categories!)

🏆 Amgen, 2017

Best of Show Finalist, Bio-IT World

🏆 Amgen, 2017

Website of the Day, Awwwards

🏆 Vyre.com, 2015

Under Consideration / BrandNew

🏆 The Brand Quiz, 2014

Yahoo! Best of the Web Awards

🏆 Animal Reviews, 2012

Best of Online, The Guardian

🏆 Animal Reviews, 2011

British Computer Society Award

🏆 Diageo SmartBrand, 2009

 
 
 

Thanks for visiting.

I’m always happy to chat if you’ve got something intriguing in mind. Email or LinkedIn works best.

Ok, see you!