June '14 campaign targeting senior FMCG (fast moving consumer goods) marketers. The brief was to get a North Plains case study into their hands, and drive them to register for a demo of On Brand brand management solution.

I created an incentive package of common supermarket themed items including a shopping trolley (desktop tidy); 'till receipt' (case study); 'loyalty card' (business card); and 'cereal box' (event invitation flyer).

I was responsible for all concept, design, illustration, copywriting and artwork.

Evoking wholesale packaging, the outer package (above) featured illustrations and side panel copy that teased the package contents.

For the case study (below) I created a number of FMCG themed illustrations based around well known supermarket brands. Each item represented a feature or benefit of the On Brand solution.

Also included in the package was an invitation to a breakfast briefing event. 80% of those who received the package attended the event themselves, or sent a deputy to attend on their behalf.

The campaign directly led to engagements with organisations including Dairy Crest, L'Oréal and Entertainment One.

FMCG Campaign