Creative Director
Creative Director
Marketing campaign targeting senior alcoholic beverage industry decision makers.
Instructed to make contact with alcohol marketers I created this piece of direct mail depicting a back bar; something instantly recognisable to our target audience.
Loving evocations of real brands encouraged recipients to examine every bottle, introducing them to the complete range of benefits offered by North Plains solutions.
To reinforce our message and add longevity to the campaign, two bowls of bar snacks were snot glued to the inside of the 'menu'.
Actually drinks coasters, they reminded our marketers to visit a themed demo website filled with mock brand guidelines and assets from the campaign.
Following a mailing of just one hundred packs SAB Miller, Pernod Ricard, Bacardi, Lagunitas, Remy Cointreau, Heineken and Carlsberg all contacted North Plains to arrange formal demos.
Deals accounting for over £400,000 of new business were subsequently signed with SAB Miller, Pernod Ricard and Lagunitas. RFPs were generated from Remy Cointreau, Carlsberg and Heineken.