https://www.theobonhamcarter.com/animalreviews daily 0.75 2022-09-06 https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1572731400815-UTMRPPVI7F6OLCMNMZA4/thumb-ar.jpg Animal Reviews https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1572792318195-CC0BZ3512QBQHE1XQODT/p-animalreviews-01.jpg Animal Reviews When I was six I used to monitor the paddling pool to ensure that no insect ever got trapped in the water. I was the David Hasselhoff of bees, earwigs and the occasional lacewing. I have always, and will always love animals. Even the rubbish ones. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1572792455481-G3DQ2JYSM9AQ0YEJW2GY/p-animalreviews-00.jpg Animal Reviews Animal Reviews was a website born of conversations between my best friend Max and I about the relative pros and cons of different animals. I decided to write up our important research, and put it on the internet. "People review CDs, books and films, so why not animals? This website sets forth with a tongue in cheek attitude to fur and feather kind, and very entertaining it is too." – The Guardian The website built up quite a following, and grew to include celebrity interviews with people like Adam Buxton, wildfowl-related reader letters, and guest reviewers. We once interviewed a man called Glenn who carved wooden owls. The website’s popularity led to a Yahoo! Best of the Web nomination, which led to an XFM radio feature, which led to a live interview on the BBC, which led to several meetings with a literary agent, which led to a book deal with Virgin Books, which led to crushing disappointment when Random House bought and then immediately liquidated Virgin Books. Never mind. Here are a couple of pages from the book that never was: https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1572791002593-XNROTCVAG8JWOJ7Z536X/p-animalreviews-02.jpg Animal Reviews The site isn't online now, but Animal Reviews was incredibly rewarding. It legitimised silly conversation between friends, it helped me tune my writing, and as my first viral success it made me realise that sometimes all it takes is a really good idea to make things happen. I’ve tried to keep that in mind ever since. A great experience for a couple of years (fourteen if you're a dog). https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1572791145282-LPDZKVZPI07HR5673CAD/p-animalreviews-03.jpg Animal Reviews https://www.theobonhamcarter.com/fmcg daily 0.75 2019-11-26 https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574702172535-5RJVO1F1PIN0CG6OASVW/thumb-fmcg-01.jpg FMCG Campaign https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574170311897-BLEM8SHVRHM24PDHBHS6/p-fmcg-03.jpg FMCG Campaign June '14 campaign targeting senior FMCG (fast moving consumer goods) marketers. The brief was to get a North Plains case study into their hands, and drive them to register for a demo of On Brand brand management solution. I created an incentive package of common supermarket themed items including a shopping trolley (desktop tidy); 'till receipt' (case study); 'loyalty card' (business card); and 'cereal box' (event invitation flyer). I was responsible for all concept, design, illustration, copywriting and artwork. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574170311571-N7Z88VBHM6AN07MTZZYS/p-fmcg-02.jpg FMCG Campaign Evoking wholesale packaging, the outer package (above) featured illustrations and side panel copy that teased the package contents. For the case study (below) I created a number of FMCG themed illustrations based around well known supermarket brands. Each item represented a feature or benefit of the On Brand solution. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574171433274-A2NVMYNFYEBW0NTRSK0F/p-fmcg-04b.jpg FMCG Campaign Also included in the package was an invitation to a breakfast briefing event. 80% of those who received the package attended the event themselves, or sent a deputy to attend on their behalf. The campaign directly led to engagements with organisations including Dairy Crest, L'Oréal and Entertainment One. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574170314754-KK3M6F4MOTM4PNOKOH0T/p-fmcg-05.jpg FMCG Campaign https://www.theobonhamcarter.com/brand-quiz-2 daily 0.75 2019-11-26 https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574429776535-44TKG412V9VH6X6PTK9J/tbq2-04.jpg The Brand Quiz II https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574427781897-KJO9802XLBR43FF50OAI/tbq2-05.jpg The Brand Quiz II Following the runaway success of the first Brand Quiz, I was asked to create a follow-up. As tempting as it was to reheat the first quiz with 21 different brands, I seized the opportunity to do something new and original. The marketing message behind the quiz was simple: drive awareness of VYRE (a company selling bespoke brand and marketing management solutions) and associated services. My take on this was simple: everyone at VYRE understands brands intimately; how they work, how they think, and what they need to be successful. The logical conclusion of this thought process was that everyone at VYRE were brand “shrinks”, white-coated, clipboard-brandishing experts with the ability to see what really goes on inside the heads of the world’s biggest and best brands. With this in mind I invited 21 of them to lie down on the couch for a full psychological evaluation. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574427776677-MAPFRH076DT63DYQ50UR/tbq2-06.jpg The Brand Quiz II https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574427851505-K5Q1A2REDHGH9GBLKPIV/tbq2-03.jpg The Brand Quiz II https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574427848020-M5BIF3A9AEU65YT4USVX/tbq2-04.jpg The Brand Quiz II https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574427888453-ATRI77OG6OTLGPRKSORD/tbq2-02.jpg The Brand Quiz II https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574427895650-CYKTDZ9A6F48GKHKCW2A/tbq2-01.jpg The Brand Quiz II From top, the answers to the clues are: Johnson & Johnson, Google, Ups, Wrigley, VW, and Disney. "Just my sort of thing." – Armin Vit, Brand New Although not reaching the massive success of the first, The Brand Quiz 2 was nevertheless shared by thousands of people across Twitter and Facebook, and was featured in the specialist and mainstream press. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574429594941-YVN4V75QO2ZUJ0WFYQ5Z/tbq2-07.jpg The Brand Quiz II https://www.theobonhamcarter.com/north-plains daily 0.75 2019-11-25 https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574701374431-T0S61OM148KQJ35PGSW1/thumb-npl.jpg North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699589527-630GQWVR3A8MCXF7LMGB/p-npl-00.jpg North Plains Following acquisitions, North Plains now offer a suite of four products. As work began on linking them technically, my job was to develop a coherent, adaptable identity system to make them feel like one big happy family. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699589354-MJB0WT21KRCZE42LC6YO/p-npl-02.jpg North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699590136-WT76MQPYJY64J71XS756/p-npl-03.jpg North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699590491-S0W6XMKPEM7LG2ZG2DS9/p-npl-04.jpg North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699590735-K36RP4WGN1YFTJ05OF01/p-npl-05.jpg North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699594274-3L44EF32O56JA78XWE05/p-npl-10.png North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574700626268-W3MMD7FDOJ4RLMOSD6JZ/nps-0003.jpg North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699781091-L8WPT7H6ORFZW5YRDHKW/npm-dock-icons.jpg North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699781639-WPU2Z63B3C7RHVKBKJOK/nps-dock.jpg North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574700915713-1S8RNDKUE3XSUC7SAL1M/nps-0005.jpg North Plains The logos and surrounding identity system were constructed from three key elements: a gradient (referencing multiple products contributing to a complete solution); an unexpected distribution of triangles (a nod to the creative process and ostensibly creative focus of the products); unified by versatile, utilitarian typography. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699702903-TJBTVWCEM6FFJJLNT0J0/p-npl-11.png North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699710755-TQ1YN2IEKDYZDHARG9UA/p-npl-13.png North Plains https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574699714169-86UY81854PJV2EYAM9YF/p-npl-12.png North Plains https://www.theobonhamcarter.com/collateral daily 0.75 2019-11-26 https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574768510514-9T3J7OJVWOCC6GDJ19CN/thumb-collateral-11.jpg Collateral https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574767944380-Y8QMYNJESUUWWU930O2C/collateral-9.jpg Collateral https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574763049695-0XEP3N4WX8XW6WF5IMX4/collateral-6.jpg Collateral In addition to client projects, product development and targeted marketing campaigns, I've created a huge amount of general marketing materials for print, online, trade shows, and video. Here's just a tiny sample. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574768022060-3F0PUX394Y1M5QCNO3EL/collateral-12.jpg Collateral https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574763302884-B77AYIIQ92A9HDLTNCHR/collateral-7.jpg Collateral https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574763381707-E8J019A709F2Q3V9IY2O/collateral-8.jpg Collateral https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574768113776-TG1G4VAPVXHWTGWD2C1X/collateral-14.jpg Collateral https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574768042770-3VRT57JL6E3HQ89H1F7I/collateral-13.jpg Collateral https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574768390881-1NU4CW2D07AF7KJ7M7UF/collateral-17.jpg Collateral https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574768388732-K3DKL7O7MSPG64QMIO29/collateral-16.jpg Collateral https://www.theobonhamcarter.com/alcoholic-drinks daily 0.75 2019-11-26 https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574779782973-F02DECB3JTZ0DVDUZ5W6/bar-thumb.jpg Alcoholic Drinks https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574779650704-N002TASE0P5O1LGGBI5W/bar-c.jpg Alcoholic Drinks Instructed to make contact with alcohol marketers I created this piece of direct mail depicting a back bar; something instantly recognisable to our target audience. Loving evocations of real brands encouraged recipients to examine every bottle, introducing them to the complete range of benefits offered by North Plains solutions. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574779439977-F99XQ1EUCBCE5RQQPZX2/bev-01.jpg Alcoholic Drinks To reinforce our message and add longevity to the campaign, two bowls of bar snacks were snot glued to the inside of the 'menu'. Actually drinks coasters, they reminded our marketers to visit a themed demo website filled with mock brand guidelines and assets from the campaign. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574778723625-QORSSXH7JAXGMX20E510/beverages-1.jpg Alcoholic Drinks https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574779327071-2CF7R55TC2HU3EAQLAOA/p-bar-02.jpg Alcoholic Drinks Following a mailing of just one hundred packs SAB Miller, Pernod Ricard, Bacardi, Lagunitas, Remy Cointreau, Heineken and Carlsberg all contacted North Plains to arrange formal demos. Deals accounting for over £400,000 of new business were subsequently signed with SAB Miller, Pernod Ricard and Lagunitas. RFPs were generated from Remy Cointreau, Carlsberg and Heineken. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574779439790-C6ROFG27NHEJ1U9YEH7V/bev-02.jpg Alcoholic Drinks https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574779032596-IKVG5I6L2I7PT1CW4IV8/p-bar-05.png Alcoholic Drinks https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574779649665-ECD83WFJ57OL31VSJUFO/bar-a.jpg Alcoholic Drinks https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1574779649383-XC6W0EVJGRNTZ198J074/bar-b.jpg Alcoholic Drinks https://www.theobonhamcarter.com/404 daily 0.75 2023-02-12 https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/1572698829328-SYHZIZ6QAQMUCNTHYHO6/when-someone-tells-a-dirty-joke.gif 404 https://www.theobonhamcarter.com/home daily 1.0 2026-03-12 https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/2c65eec5-5f70-4d7b-a960-d43a4217d1d2/themoji.gif About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/144b0b06-137a-4a2c-93ab-67e1ce3ca85a/Available-thumbs.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/3996f155-da8f-496c-b9f2-722d46d743bd/clients.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/ab494319-3b67-43b5-9a5d-6633cb82cd74/polaroid-tape2.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theobonhamcarter.com/beatnik daily 0.75 2025-03-22 https://images.squarespace-cdn.com/content/v1/5db97d16d2e92960a6da8102/44212cb4-4a1e-49e1-969d-8137404fbd1d/dh.jpg Beatnik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theobonhamcarter.com/pagecv daily 0.75 2025-05-31